FRESH TRACKS
Fresh Tracks is a luxury ski resort based in Japan. We built and executed their social media and content strategy from the ground up to establish their presence in a competitive global market.
From creative direction and content planning to daily posting and performance analysis, we've established a brand voice that feels aspirational yet grounded.
Our goal: attract high-end international travelers, elevate brand awareness, and translate digital interest into bookings.
SERVICES
DIGITAL DESIGNS
VIDEO EDITING
COPYWRITING
COMMUNITY MANAGEMENT
50% INCREASE IN FOLLOWERS month over month
7.2% AVERAGE MONTHLY ENGAGEMENT RATE
42.4K PROFILE + CONTENT VIEWS IN 3 MONTHS.
Mood board
SOCIAL GRIDS
DIGITAL DESIGN
Video creatION
We sorted through hours of iPhone footage from the team on the ground in Japan, turning it into Reels and TikToks that capture daily life, real-time snow conditions, and the personality behind Fresh Tracks.