Dabah is a recipe-saving and social cookbook app built for food lovers of every generation. It brings scattered recipes from screenshots, cookbooks, and handwritten family cards into one place, and turns cooking into something you share.

Starting from zero, we built Dabah's visual world from the ground up, shooting all of the brand's content in-house, producing tutorial videos that walk users through the app, and designing a Substack newsletter to bring the community closer. From creative direction and art direction to copywriting and community building, we shaped a brand voice that feels bold, nostalgic, and fun.

Our goal: launch a community-first app on iOS, build a loyal base of home cooks, and make Dabah the place where recipes are saved, shared, and passed down.