DIALOGUE NYC
At Dialogue NYC, a digital brand marketing consultancy, I served as Senior Influencer Marketing Manager. In this role, I collaborated closely with clients such as Heroine, Sakara Life, and Clé de Peau Beauté to develop and execute monthly creative campaigns, comprehensive brand strategies, and engaging content collaborations.
I managed a network of over 200 influencers, generating more than 300 million organic engagements and views. Additionally, I supported various marketing channels—including affiliate, content, creative, and paid marketing—and led the end-to-end development of over ten professional content collaborations, encompassing creative briefs, mood boards, contracts, and final selections
CLIENT: SAKARA LIFE
Dialogue NYC was engaged to spearhead Sakara Life's influencer marketing strategy, culminating in the successful #NoSacrifices New Year campaign.
This initiative involved collaborating with top-tier influencers to promote a lifestyle free of compromises, resulting in nearly 10 million digital impressions and significant engagement across social channels. The campaign set new records for Sakara's social media growth and website traffic, effectively amplifying the brand's presence and resonance with its target audience
CLIENT: CLE DE PEAU BEAUTE
Over a two-year partnership with Clé de Peau Beauté, Dialogue NYC curated a global network of luxury-focused influencers who fell in love with the brand’s elegance and innovation.
Our efforts included bespoke campaigns and immersive experiences, such as a five-day journey in Tokyo and Kyoto with renowned influencer Aimee Song. This campaign highlighted Clé de Peau’s heritage and quality, featuring exclusive access to its lead scientist and cultural landmarks, and generated over 110 million impressions.
By fostering authentic relationships with top-tier influencers, we elevated Clé de Peau’s positioning in the luxury beauty market and strengthened its connection with influential audiences worldwide.
CLIENT: Little SPOON
Little Spoon, a direct-to-consumer brand specializing in fresh, organic baby and children's meals, engaged Dialogue NYC to develop and execute a comprehensive influencer marketing strategy. We aimed to introduce Little Spoon's offerings to a broad audience of parents across the United States.
A notable initiative was the "Is This Normal?" campaign, a digital platform launched in partnership with Arianna Huffington, designed to address the sensitive and often unspoken questions of parenthood. Through curated photo, video, and editorial content, we built a community centered around open and honest dialogues, significantly enhancing Little Spoon's brand visibility and engagement among its target demographic.
